It is our mission to educate, create awareness, and ensure that every pet-parent has access to our products & information.  As advocates of RAW, we want others to understand the benefits of feeding pets a RAW diet that is natural, simple, & healthy. We believe that every dog and cat in the world deserves access to the finest food available to them regardless of financial means. We also believe that we provide the most appropriate commercially-available food for dogs and cats.