We’re James and Michael Crouch, two brothers living in Boulder, Colorado, who are passionate about pets and nutrition. BIXBI came from a desire to blend our interest in pet nutrition with tasty treats. Why go through all the trouble of making USA made and sourced products for pets? Because, like you, our pets are beloved members of our family. This makes us as careful about what we put in our pets’ bowls as we are about what we put in our own mouths.